Small businesses are the heartbeat of our nation. The dreamers, builders, and risk-takers who create jobs, strengthen communities, and push our economy forward. Yet too many entrepreneurs struggle to access the capital they need to grow, simply because they don't fit the mold of traditional lending requirements.
Our Purpose
We founded Coast to Coast Business Lending with a simple belief: every business owner with a vision deserves a partner who believes in them. That means providing capital through a streamlined, flexible process that respects the realities of small business life. Limited documentation, unpredictable cash flow, and the constant need to move quickly.
We're here to remove barriers, not build them.
Meet the Co-Founders
Troy and Betrice Lavender built C2C Business Lending on a shared belief: business owners deserve a lending partner who takes the time to understand them, not just their paperwork.
Troy Lavender
Troy Lavender has seen both sides of the financial world. In lending, he handled the paperwork behind life-changing purchases. In retail, he stood at the counter with the contractors and business owners who power local communities. Across both roles, one truth stood out: people make better decisions when someone takes the time to walk them through their options, not when they're reduced to a simple yes or no.
He launched C2C Business Lending to serve brick-and-mortar operators who may lack formal documentation or established credit histories, yet demonstrate strong cash flow, proven demand, and the kind of operational discipline that makes a business genuinely investable.
Whether or not someone ends up working with us, I want them to walk away knowing we're professional and that we do business the right way. Full transparency, no hidden agendas.
— Troy LavenderBetrice Lavender
With more than 20 years of experience in Human Resources and Talent Acquisition, Betrice Lavender has partnered with organizations of all sizes to build high-performing teams while ensuring compliance with employment laws and best hiring practices. Her expertise spans recruiting and advising for every level of an organization, from entry-level professionals to executive leadership.
Today, she's expanding that passion for helping businesses succeed through C2C Business Lending. While her focus has evolved from building strong teams to helping businesses secure the funding they need, her mission remains the same: empowering companies to grow, thrive, and achieve long-term success.
My mission remains the same: empowering companies to grow, thrive, and achieve long-term success.
— Betrice Lavender
What We Do
We provide accessible funding solutions designed for real-world entrepreneurs. The people who keep our communities running and our neighborhoods thriving.
Our process is fast, straightforward, and built around partnership. We look at the strength of your business, your ambition, and your potential. Not just paperwork.
Our Commitment
Accessibility
Funding options that meet business owners where they are. We work with a range of credit profiles, revenue levels, and business stages because we know a credit score doesn't tell the full story of a business.
Speed
Streamlined approvals and fast access to capital. Most clients hear back within 24 to 48 hours and see money in their account in 7 to 10 days. Traditional banks take 30 to 60 days for the same process.
Flexibility
Solutions tailored to the realities of small business operations. From interest-only loans and revolving lines of credit to flex pay and working capital, you choose the structure that actually fits how your business earns and spends.
Partnership
A relationship built on trust, transparency, and shared success. We walk you through every option, explain every term, and make sure you never sign anything you don't fully understand. Your growth is how we measure ours.
Funding that moves
as fast as you do.
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